Let's ask Mike a few questions about how the NUXY (nux-eee) got its name.
Mike: No one had ever created a creamy-cashew frozen sandwich before, so that freed us from conventional notions of how to name a new product.
Q: Does NUXY mean anything?
Mike: My partner Steve, who took four years of Latin, wanted to call it "nux," Latin for "nut," as cashews are our primary ingredient. But the name sounded way to harsh.
Q: Where'd the "Y" come from?
Mike: I was thinking about how to make the name softer, or "funner" as my grandson would say. Adding a "y" accomplished both.
Q: Why is there an umlaut over the U? Should it be pronounced like gooey?
Mike: Technically, yes. But the umlaut also turns the "U" into a happy face and that's what we like to do, make people happy with delicious, real food products. Or as we say, REAL FOOD, ALWAYS!™
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